BMW Art – BMW Films – The Hire Film Series – BMW North America

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BMW Films

The Hire Film Series     |     The Hire Comic Series
BMW’s groundbreaking The Hire film series ignored conventions and created the phenomenon known as online films. The Web has never been the same since. These eight short films by critically acclaimed Hollywood directors effectively revolutionized the world of interactive entertainment, while showcasing the absolute limits of automotive high-performance exclusive to BMW. Over 100 million film views and numerous awards later, The Hire film series served as further proof that when it comes to innovation and technology, BMW has always been ahead of its time.
Please note that The Hire Films series is no longer available for download or purchase.

BMW Films Press Release

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